RoadRower has reached agreement with Rowers Choice, the USA's Number One rowing media organisation to promote, market and distribute the RoadRower across America. The rowing bike will be exhibiting at the renowned Head of the Charles Rowing Regatta in October 2023 which regularly gets in excess of 400,000 spectators and competitors from around the world. At the end of the Regatta, Rowers Choice and RoadRower are hosting a 5 day, 725kms Ultrathon RoadRowing Race from Boston to Philadelphia. Entries for the race are now open!
Alex DelSordo, CEO of Rowers Choice said: "In my 23 years of rowing and fitness, I have never seen anything like the RoadRower. We think Americans are going to love it. It's the only cross-over fitness machine on the market that combines a bike and an erg. And what an incredible opportunity it is to launch it at the Head of the Charles and race down to Philadelphia. I can't wait."
Rupert Cattell, RoadRower's Founder said: "Alex and CJ at Rowers Choice totally get what we are trying to do. All kudos to them for having the vision and belief in the RoadRower. This deal will be transformative for our business. It just goes to show that if you stick to your guns and ignore the naysayers, you can achieve your dreams".
Leave a comment